our story

Jota-Kena is an ethical, luxury clothing brand founded by father and daughter-duo: John, Tanith & Keziah Swinford. The Cape Town-based design house was established out of a shared desire to build a modern-day family brand that is both sustainable in approach and intentional in design.

The result is that Jota-Kena occupies a rarefied space as a label specializing in laid-back luxury and enjoyable elegance; celebrating individuality through bespoke denim creations and doing “timeless with a twist” when it comes to women’s wear. Jota-Kena doesn’t do fashion fast, but instead brings a unique experience and heart to the process of design and manufacture.

Fun fact: Jota (좋다) in Korean means “to be good, preferable or likeable” (Jota is also a Spanish genre of music and dance), and Kena means “kind” and “unselfish” in Estonian.

The brand’s logo – the fan Palm leaf – boasts of natural, aesthetic appeal, and has been esteemed as a symbol of victory with integrity since ancient times… Thus echoing Jota-Kena’s principles and commitment to sourcing only the finest, sustainable natural fabrics – and combining these with exceptional craftsmanship to present Jota-Kena’s signature style in a fresh, forward way every season.

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