our story

Jota-Kena is an ethical, luxury family-owned clothing brand founded by father and daughter-duo: John, Tanith & Keziah Swinford. As a design house established out of a shared desire to build a modern-day family brand, Jota-Kena is all about being both sustainable in approach and intentional in design.

The brand occupies a rarefied space as a label specialising in laid-back luxury and enjoyable elegance. “Our goal is to celebrate individuality through uniquely inspired denim creations”. Jota-Kena doesn’t do fashion fast, but instead brings a unique experience and heart to the process of design and manufacture.

Fun fact: Jota (좋다) in Korean means “to be good, preferable or likeable” (Jota is also a Spanish genre of music and dance), and Kena means “kind” and “unselfish” in Estonian.

Furthermore, the brand’s fan palm leaf logo boasting a natural and aesthetic appeal, has been esteemed as a symbol of victory with integrity since ancient times.  Jota-Kena echoes these principles and commitment by sourcing only the finest, sustainable cotton denim, combining it with exceptional craftsmanship to present the brand’s signature style in a fresh, forward way every season.